An all-in-one marketing and sales platform designed to manage CRM, email and SMS automation, and sales funnels
An audience engagement software platform that provides tools to run online sweepstakes, contests, and interactive content.
As your strategic growth partner, we provide a fully managed, marketing ecosystem designed to capture more leads
Interactive Promotions
Best Of Ballots: A flagship feature for running “Best of the City” or “Reader’s Choice” awards. It handles nominations, voting phases, and secure e-commerce for businesses to purchase enhanced listings.
Contests & Sweepstakes: Includes photo/video contests, brackets (e.g., March Madness), and sweepstakes with bonus entries for social sharing.
AI-Powered Quizzes: Tools to quickly generate trivia or personality quizzes to keep users on-site longer.
Brackets & Pick’ems: Popular for sports and seasonal events, offering long-term exposure for sponsors.
Polls & Surveys: Used for quick engagement and gathering specific consumer insights for advertisers.
Our platform is designed specifically to be sold to local advertisers. Key monetization features include:
Self-Service Advertiser Portal: Integrated e-commerce (via Stripe) allows advertisers to buy ad placements, enhanced ballot listings, or sponsorship spots without salesperson intervention.
SMS Marketing (New): Features like Text-to-Vote and Text-to-Enter allow you to sell dedicated keywords to sponsors for easy mobile participation.
Lead-Gen Survey Questions: Custom questions can be added to any contest registration form to deliver “hot leads” directly to a sponsor (e.g., “Are you looking to buy a new car in the next 6 months?”).
Email Marketing Integration: A built-in WYSIWYG editor for sending newsletters, drip campaigns, and automated content roundups to the databases you build.
First-Party Data Collection: All interactions help build a “rich consumer profile” of your audience, which is critical as third-party cookies phase out.
The Lab: An online portal for customers featuring playbooks, “1,000+ content ideas,” and case studies on how other media brands are scaling revenue.
QR Code Generator: Custom branded codes for print, broadcast, or signage to drive frictionless participation.
Monetization Strategies
This is the traditional media sales model where a sales team sells high-value packages to local businesses.
Title Sponsorships: A single brand “owns” a major event (e.g., “The [Bank Name] Best of the City Awards”). This includes logo placement on every page, email, and social post related to the contest.
Category Sponsorships: Businesses sponsor a specific section relevant to their industry. For example, a local dealership could sponsor the “Automotive” category of a ballot, or a home improvement store could sponsor a “Great Backyard Makeover” photo contest.
Lead-Gen Survey Questions: This is often the most valuable “add-on.” You can charge a premium to include a custom question in the entry form, such as: “Are you planning to replace your roof in the next 6 months?” The “Yes” responses are then sold as hot leads to a roofing sponsor.
These strategies use the platform’s built-in e-commerce tools to generate revenue without a salesperson’s manual involvement.
Enhanced Ballot Listings: During a “Best Of” campaign, businesses can pay for a “Featured Listing.” This moves them to the top of their category, adds their logo, a link to their website, and a “Vote for Us” button.
Self-Service Ad Portals: The platform allows businesses to buy their own ad placements or “thank you” page coupons directly through a credit card portal (like Stripe).
Couponing & Offers: After a user enters a contest, the “Thank You” page can feature a downloadable coupon or a “Buy Now” link for a sponsor’s product, creating immediate ROI for the advertiser.
While these don’t always result in immediate cash, they build the long-term value of the media property.
Email List Growth: Every contest is an opportunity to grow a “first-party” database. A larger, segmented email list (e.g., “People interested in BBQ”) allows for higher rates on future dedicated email blasts.
SMS Marketing: Selling “Keywords” to advertisers. A sponsor can pay to have a dedicated keyword (e.g., Text ‘PIZZA’ to 55555) that enters the user into a contest and sends back a mobile-only offer.
Sponsored Newsletters: Using the data gathered from quizzes and polls to create highly targeted niche newsletters (e.g., a “Prep Sports” newsletter) that can be sold to a specific group of advertisers.
Sports-based monetization is often handled as a “season-long” play.
The “Beat the Expert” Model: A local celebrity or business owner acts as the “expert” that users try to out-pick. The business pays for the branding and the opportunity to give away prizes to those who beat them.
Store Traffic Drivers: Offering a “Bonus Entry” or a “Secret Code” that can only be found by visiting a physical retail location.